On-shelf availability is one of the biggest and oldest issues for both retailers and manufacturers.  PMI is at the forefront of pushing forward new technology in this area, ensuring that availability is maintained from the supplier to the retailer’s distribution centre, and from the stock room to the shelf.  Utilising smarter ways of working with EPOS (Electronic Point of Sale) data, we are able to act immediately on availability issues and efficiently deploy our field resources to maximise effectiveness and ROI.  We interrogate the supply chain ensuring clients do not miss opportunities, and link into other activities they are undertaking as part of their overall marketing mix.  Examples of our availability and visibility work include Heinz and Universal.